Eduardo Alves

Chief Sales and Marketing Officer

Eduardo Alves has been the Chief Sales and Marketing Officer at Vi-Jon for nearly a decade. He joined the organization in the summer of 1994 and, over the past 20 years, has served in augmented leadership roles over sourcing, cost accounting, and R&D.

Today, Eduardo leads a successful and experienced sales and marketing team which includes sales, marketing, graphics, sales operations, project management and sales analysis, who work collaboratively to deliver superior category solutions for every Vi-Jon customer. Eduardo’s passion for sales, extensive experience and thorough understanding of the private brand business give him an understanding as to where the industry is heading next. He believes that a successful sales organization must think like a marketer and behave like a merchant.

A native of Brazil, Eduardo is trilingual and earned his MBA from the John M. Olin School of Business Administration at Washington University in St. Louis, Missouri. He completed executive education programs at Harvard Business School, SMU Cox School of Business and Kellogg School of Management.